Company news
Facebook App Store – What do I need to know? - May 2012
Earlier this week, Aaron Brady from the Facebook Developer Team took great pleasure in announcing to the world Facebook’s latest venture – Facebook App Store. Sorry; Facebook App Center. Another company has already staked their claim on the term ‘App Store’, much to the annoyance of Mark Zuckerberg, no doubt. Without revealing too much about [...]
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Why Facebook Like-Gates are dead - May 2012
Well, not exactly “dead”. They’re still massively used by brands on Facebook. The reason for this is simple – brands; just like the majority of people, see Facebook as a popularity contest. The more friends/likes you have, the more popular/successful you are: Enter Facebook Like-Gates. Using like-gates as a metric though, is becoming increasingly outdated. [...]
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Brands Using Social Media Without Engagement – Isn’t That Just Traditional Advertising? - May 2012
Brands Using Social Media Without Engagement… The social media landscape evolves on almost a daily basis, but two things it seems are certain: Content is the King, and user engagement is its’ Queen. What happens though, when the Queen is ignored? Is it possible for brands using social media without engagement to still succeed? The [...]
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