Facebook

Account Setup:
We will set up Facebook business pages, completing all relevant information, setting up relevant tabs, and assigning administrators.

Account Management:
When it comes to managing Facebook business pages, our flexible service is governed by the needs of your clients. We can post the occasional news item to the wall, or we can respond to all wall posts made within fifteen minutes, twenty four hours a day and seven days a week - whatever the level of service required, our dedicated team will provide.

Application Development:
With a sound understanding of the way online communities work, we build a variety of Facebook applications for our agency partners and their clients. We advise on design and development, and how to get the best from the facebook api.

Twitter

Twitter account setup:
We set up Twitter accounts on behalf of our clients brands, and advise on the best way to begin a campaign and increase followers.

Twitter account management:
We gain a deep understanding of our agency partners brands to enable us to successfully manage a variety of campaigns on behalf of the brand, whilst adhering to strict guidelines. Levels of service are governed by the needs of the client, and can include such things as responding to tweets directed at the brand, and brand mentions in general tweets, up to a level of service which requires us to respond to tweets within an agreed timeframe, 24/7.

Campaign solutions:
Twitter campaigns can be extremely successful, especially when integrated with a more general ongoing brand campaign. We align Twitter campaigns with your general marketing strategy, and advise on and implement promotions and ensure positive brand engagement.

YouTube

Account setup:
We set up YouTube channels and administration permissions on behalf of clients, either a basic account or a dedicated channel. We can then advise on the best way to utilise YouTube and all it has to offer, including advising on appropriate content.

Channel management:
We upload videos on behalf of clients, and then set keywords to ensure the videos have the best chance of appearing in search results, whilst promoting them through the brand website and other social media outlets a brand may have.

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Big Dot Media

How to write to online survey

Surveys are great ways to collect data about pretty much anything to do with your website for example, how people use your website, what they think about your services, how they rate your products. However, writing a good survey with results you can analyse and data you can actually use is not as simple as many people think.

Below is some advice and a few tips on writing a survey for your website…

No one wants to be faced with dozens of questions especially online where attention spans continue to fall. To ensure as many questions are answered as possible and reduce the drop out rate aim for 10 questions or less. If you decide to split the questions in to multiple pages don’t create so many stages it feels like they are climbing a mountain and always let them know where they are in the process e.g. step 2 of 5.

Give them a reason to take part
Provide a strong incentive for the participant to complete the survey and give you their contact details. For example, if you are running a survey to benchmark your industry you could give them access to the results or if it is a survey about your service a competition is always popular e.g. Win a laptop.

Structuring the questions
How you structure your questions will make the difference between having data you can apply and having a large spreadsheet sitting untouched on your computer. Some tips include…

1. Don’t weigh the answers in favour of a certain answer e.g. Excellent, Very good, Good, Poor (3 positive and only 1 negative)

2. Don’t put “don’t know” or “NA” as an option in middle (e.g. 3 of 6), it will make statistical analysis a nightmare. Put it as a separate option at the end

3. Avoid leading questions e.g. “Do you agree that…?”

4. Keep the question specific e.g. don’t use words such as “Occasionally”, “Often”, “Regularly” etc. What they mean differs from person to person

5. What does average mean? Don’t use it for the sake of it

6. Don’t fall in to trap of asking two questions in one sentence. “Did you buy our red balloon and what did you think of it?”

Open and closed questions
Open questions allow the respondent to answer a question with no limitations on what they can say e.g. “What do you like about your current supplier?” A closed question has a limited number of responses to choose from e.g. “How would you rate our customer service?” Very Good, Good etc.

In theory open questions provide you with more qualitative data but they can be difficult to analyse. If you have thousands of responses you will have to go through each one grouping the answers to be able to spot any common themes. Closed questions make it very easy to analyse the data but you could miss out on some valuable feedback.

Piloting the survey
Good practise dictates you should run a pilot survey to test the questions amongst a limited sample before launching it to the general population. Doing this will highlight any problems with the questions and any in data collection and analysis.

Next Steps
If you are interested in online surveys or think your clients maybe, call us and we can discuss options and costs.

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