Email marketing is everywhere these days. As consumers, we are bombarded with marketing communications from almost any brand we have ever dealt with, and certainly any brand that we have provided our email address to. Moreover, many companies share personal information with various third parties, affiliates and “family companies”. Read More

Online retail giant Amazon has confirmed that they have started rolling out custom brand pages, and just in time for Christmas. Amazon brand pages will provide a new marketplace for third parties to sell their goods, and with the substantial weight of Amazon behind them it’s a safe bet that brands will be hurrying to get their page registered and ready to process orders. Read More

In 2011, over 300 billion emails were sent EVERY SINGLE DAY, and over 90% of those were spam. And with average email open rates in decline over the last few years, it is of no surprise that some industry experts are saying that email marketing is dead. But before the obituary is written, let me tell you why most of the experts, including Sheryl Sandberg, the COO of Facebook are wrong. Read More

Social media is unquestionably the marketer’s tool of choice when it comes to facilitating engagement and increasing brand reputation, but whatever happened to good old-fashioned email marketing? Well, not much in short; it’s still the primary driver of web traffic and e-commerce sales. Read More

Do you have what it takes to join our vibrant team in our Cheshire digital production studio?

Big Dot Media is a digital production agency based in Nantwich in Cheshire. We are looking for a good PHP developer to join our team in producing big brand digital projects for our clients in the UK. Read More

It goes without saying that social media is a must-have for business, but here’s an unfortunate example of how it can go disastrously wrong in the blink of a tweet. Read More

Facebook Promotions have never been so popular, or important to brands and their pages.  With some 850,000,000 users worldwide, Facebook represents the single most effective vessel for targeted marketing. Read More

Since 2008 Big Dot Media have been proudly supporting creative, advertising, digital and PR agencies the length and breadth of the UK with their digital projects. As a digital production agency we create tight-knit relationships with our partners to ensure a seamless and highly valuable service. Read More

Like gate examples are great to look at and get inspiration from, as we all want to emulate the best. And here we showcase seven of the best (according to Big Dot!). With the mandatory change from Facebook business pages to Facebook business timelines, it's understandable that many marketers are concerned about the like gate and whether it's still possible, Read More

As you probably know by now, Facebook Timeline for Business Pages is becoming mandatory worldwide on March 30th 2012. Although we have some lovely shiny new features with timeline for business pages, we do have to say goodbye to the default landing tab and the like-gate that some of us know and love. Read More

The traditionally American shopping event that is Black Friday has now firmly taken its place in the UK shopping market. With a host of top retailers such as John Lewis, Amazon and Apple offering massive discounts on a wide range of products last week, thrifty online shoppers managed to snag countless bargains as retailers entered into a price war. Read More

If, like me, you noticed the long-winded email about privacy from Facebook this morning, scanned what you considered the key points and then deleted it, you may have missed just how big a change this actually is to the democratic nature of the social network. Read More

Responsive web design (RWD) is an approach to website design which focuses on providing an optimal viewing experience across a wide range of devices. Easy reading and navigation are the key concerns, with an emphasis on reducing the level of resizing, scrolling and panning for the optimal user experience, regardless of device. Read More

Since Facebook took the decision to go down the Initial Public Offering (IPO) route, the social network has been involved in an almost daily tug of war between keeping their core userbase happy and satisfying corporate investors. The most recent tug towards the side of investors has been the introduction of an advertising ROI tool. Read More

In the latest attempt to add value for their corporate investors, Facebook has rolled out a pages only version of users’ news feeds. The addition, which was rolled out across all Facebook accounts late last week, gives users the option of seeing posts only from the pages that they like, rather than the typical news-feed that we are all accustomed to. Read More

The vast majority of companies are trying their hand at social media these days, with a huge percentage employing Facebook and Twitter profiles in particular. There is a growing expectation amongst consumers for brands to maintain an active social media presence – research from Conversocial, for example, found that 91% of consumers expect a company to offer customer service support via at least one social media channel. Read More

Earlier this month, MediaCityUK in Salford played host to a brief but highly informative visit from Google’s UK CEO, Matt Brittin. Brittin was there to share some insight into the search powerhouse that is Google, and also to highlight some of the website’s newest features. Read More

New research conducted by NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials and ERP software suites, has revealed that the UK high street is expecting an unprecedented £11bn growth from m-Commerce business over the coming year. Read More

Search as a whole is growing rapidly. Using the UK as an example, there were a total of 15.8bn visits to search engines made in the time period of January – July 2012. Compared with 2011, in total there have been 652m additional visits to search engines that weren’t happening this time last year. Read More

In his first public address on Facebook’s plummeting value, Mark Zuckerberg has unsurprisingly labelled the drop in his company’s market value as “disappointing”. Having closed at $19.43 yesterday, shares in the social network site have lost just shy of half their value since the Initial Public Offering (IPO) in May 2012, when they opened at $38 per share. Read More