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Top tips for good e-mail marketing
One of the most established forms of online marketing, email is an inexpensive and proven method for increasing sales and brand support when done properly. It’s hard to get right, but here are some essential tips for increasing the success of your email and eshot campaigns.
The balance between design and functionality
We get lots of wonderful designs to turn into fully functioning websites here at Big Dot Media, and on the whole we love turning the vision of the creative agency into something that works well on the web. Sometimes though, we do stumble across problems especially when working with Content Management Systems. When the client of the agency has requested a content management system, the client assumes they will be able to edit every aspect of every page with their sparkly new CMS and never have to engage a designer or agency again. The reality is, there may be very little they can edit, even with a great CMS. Why? Well let me tell you..
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Views from the office
We take our partners confidentiality very seriously here at Big Dot Media, and becuase of this, we do not allow client to come to our office and potentially see work for other partners. Therefore we decided to post a video up of the view from our office so you can see what a beautiful environment we work in here. We hope you like it!
Please help Ruby Owen by giving generously
Big Dot Media would like to encourage you to help support an appeal that is close to our hearts. The niece of a close friend urgently needs to raise £250,000 to get her the specialist potential life saving Photon Therapy Treatment in America.
At the moment the fund has reached over £60,000 but we have a race against time to reach the target. If you can help in any way possible or wish to read further then please see the link below.
http://www.justgiving.com/rubyowen
Text RUBY to 60777 to donate £3 towards 2 year old Ruby Owens potentially life-saving proton therapy treatment.
Tips for safer Internet browsing for you and your family
Millions of families around the world use the Internet every day to surf, search and shop, as well as to bank, share photos, play games, download movies and music, connect with friends, meet new people, and engage in a host of other activities. We’re just scratching the surface of this amazing tool, and there’s no telling what will come next.
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Big Dot are awarded recommended agency status
Big Dot Media start 2010 as they mean to go on, by announcing acceptance to the renowned Recommended Agency Register.
Achieving RAR status is a real symbol of excellence and it is thanks to the sheer dedication and enthusiasm of the Big Dot team that we can now proudly display the logo on our website. The RAR logo is recognised worldwide as an independant mark of a trusted supplier, and is only awarded to those agencies who, via independant research, can prove their technical skills and abilities.
Big Dot Media never discuss the great work our team does due to our strict confidentiality and non-disclosure agreements, so it’s nice that the efforts of everyone here at Big Dot is recognised in this way.
For further information, please get in touch: 08450 580586 or contact us here
Big Dot Media is a 5 star agency
Big Dot Media has achieved the highest possible 5-star rating from the popular media review site ‘Which Web Design Company’. The WWDC rates over 2800 digital media agencies in the UK and rates them on factors such as their portfolio, their cleint testimonials and their contribution to the media community.
Big Dot Media Managing Director, Stephen McGrath says “The 5-star rating is a testament to the hard work and dedication of the Big Dot team. I would like to take this opportunity to thank them and also thank all our loyal customers and partner both old and new.”
Big Dot Media are rapidly gaining an enviable reputation in the media industry and are one of the preferred oursourcing partners for non-digital media agencies in the UK.
For more information, please e-mail press@bigdotmedia.co.uk
E-mail Design Tips for Creative Agencies
We have been doing e-mail marketing for our creative agency partners for some time now, and as more and more end user clients are realising the benefits and ROI of e-mail marketing, this is fast becoming one of our most popular services.
The only trouble is, sometimes, creative agencies that have not had much experience in designing e-mail campaigns, are a little confused about the standards and creative limitations of e-mail designs.
So here is a little ‘E-mail Design 101′ for anyone that wants some tips on how to create effective e-mail campaigns.
Japan comes out of recession
Japan has come out of recession with the news that its economy grew by 0.9% during the quarter from April to June. Japan had previously experienced a contracting economy in four consecutive quarters.
It’s thought the rise comes amid a huge government initiative and it’s yet unknown whether the growth will be sustainable.
Is it the right time to go to market?
With the current uncertain economic climate, more and more companies are tightening their belts in as many areas as they can to try and steer their business through these tricky times – marketing and advertising are areas that are really quite difficult to cut back on, simply because if you don’t remain on the front line, will those people who are still spending money, and there are some out there, be able to find you? Once the recession is over, will your name still be at the forefront of their minds?
Social Networking – What's it all about?
In its basic form, online Social Networking involves groups of individuals who share common interests and activities who are enthusiastic about exploring the interests and activities of others. Social Networking creates a social environment and is utilized by many companies as an online marketing tool to connect them with like minded people with the interests that their company can offer.
Is Big Brother following you?
It seems that the Government has joined the social media craze that is Twitter with the internal release of a twenty-page strategy paper for government departments on the how’s, why’s and when to use Twitter!
The full article can be found here: http://www.guardian.co.uk/uk/2009/jul/27/twitter-socialnetworking
Please note, following this link will take you to an external website for which we have no control over
MySpace cut more jobs
Just a week ago, MySpace announced it was cutting over a third of its workforce in America. Is it feeling the pressure from the darlings of social media like Facebook and Twitter or is it just securing its future by tying up loose ends and streamlining its business. Today, it has been announced that MySpace will cut another approximately 300 jobs, although details are still unclear as to where they will be.
The benefits of a Content Management System
Content Management Systems have historically only been implemeted on large corporate websites with large corporate budgets, but with the increasing popularity of open source systems such as WordPress and Joomla, many web developers are now implementing complex, but easy to use Content Management Systems into even the most basic of websites…
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