Secret Showcase #3
The brief:
To completely rethink the web presence of a heritage kitchen appliance brand, incorporating separate websites and multiple databases, pitching as the tech division of our agency partners.
The strategy:
Invent a clever technical solution and pitch it in our agency geek disguise. Let agency creative lead the workflow, set up a development server to track progress, build wireframes and complete development to tight deadline and a squeezed budget – all with the end–user's experience firmly in mind.
Mission accomplished:
The pitch was a success, the process was smooth, and up went the site at the right time and on budget. The on and offline work has stayed with our agency buddies and now we're in the process of going multi–lingual with the platform.
Partner quote:
"What's French for server?"